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How Geofencing Marketing Works for Healthcare Practices

Today, it is easy to browse for establishments in specific locations with a quick Google search.

Today, it is easy to browse for establishments in specific locations with a quick Google search. Patients can search for clinics near their home or workplace and learn about the clinics’ office hours and available services through their mobile phones. Geofencing marketing enhances your practice’s visibility by leveraging location data to maximize mobile users’ engagement. With geofencing technology, you can create personalized content that matches your patients’ interests to drive more revenue for your practice.

How Geofencing Marketing Works

The geofencing advertising approach allows you to connect with mobile users within a specific geographic area. Its technology relies on local identifiers such as Wi-Fi, Bluetooth, and GPS networks to create a virtual space or a geofence. Such location-based technology is compatible with 92% of smartphones, which can help you create more opportunities to reach and connect with your audience. You can promote your practice specifically to patients near you or your designated geofence by using these marketing strategies.

Geofencing Marketing Strategies for your Practice

The proximity of a clinic to its patients is an essential asset in the health industry. Patients are far more inclined to visit a clinic that is more accessible since it saves them time and money. For healthcare providers, geofencing presents an excellent opportunity to attract local and prospective out-of-town patients in case of unexpected needs. The advanced technology of the geofence helps healthcare providers market directly to those who are more likely to visit.

In addition to maximizing your practice’s visibility, location-based marketing can provide relevant demographic data from patients within your geofence. This data can be used to create more personalized ads that match your potential patients’ needs and interests. It can also be analyzed to see which offered services are most likely to be searched for by patients. Understanding how geofencing marketing works can improve patient satisfaction and boost engagement, which drives growth and revenue for your practice.

How can you implement Health IT for your practice?

There are various ways you can include geofencing into your marketing plans, but like any other approach, there is not a one-size-fits-all solution. Employing the right geofencing solutions will drive the best results for your practice. Here is a list of geofencing marketing strategies you might want to check out:

Persuasive CTA: Creating a compelling Call to Action (CTA) for your advertising campaign will attract more patients to click on your ad. This is why it is crucial to avoid making a confusing CTA. Using a confusing CTA would hinder your overall goal of helping your patients locate your clinic immediately.

Appropriate Geofence Size: A large geofence may seem better, but it can be counterproductive. For instance, if your geofence includes a 45-minute drive, patients are less likely to choose your clinic. Thus, smaller geofences can result in more effective results.
Geofence Location: Location is the center of geofencing marketing, so it is vital to set your virtual marketing space in the right spot. Ensure your geofence is where your target audience is to capture potential leads.

Localized Ads: Maximize the use of your analytics from geofencing technologies by actively optimizing your campaign to fit your patients’ needs. Monitor your performance and identify the bottlenecks in your existing strategies.

How can you implement Health IT for your practice?

Geofencing marketing can help improve patient satisfaction, boost traffic, and drive growth for your practice. It enhances your practice’s visibility and provides data that can be used to better understand your audience. With that said, it is crucial to understand the process of geofencing marketing to know what steps to take for your practice. Streamsoft‘s expert team can consult with you to offer results-driven solutions to help you steer through the process. Contact us to learn more about what you can do for your practice.