Research shows that, on average, visitors spend fewer than fifteen seconds on a website before they bounce away to the next if they are not engaged. Due to this, practices need to employ a business-to-consumer model and enable electronic commerce to facilitate changing patient needs. For example, incorporating interactive medical Ecommerce capabilities such as smart chat, autodialer, online appointment setting, online bill payments, and the likes into the medical office's website will enhance engagement between the practice and potential patient visiting the site while in the market for the practice's specialty. Through a patient-centric Ecommerce analysis and the right partner, the practice can implement appropriate digital changes. This includes offering patients convenience, improving practice reputation, scaling to respond to opportunities, and improving financial performance and patient outcomes.