Attract More with a Better Website
Develop a website that best represents your business’ digital identity and what you offer. Integrate innovative and visually appealing designs.
Why do most start-ups fail to increase customer engagement and acquisition online?
There is no doubt that the “first impression is the last impression.” With this in mind, take a minute to think about a world where businesses ignore how their customers react to their website. What would happen if small and large businesses alike stopped innovating their websites? They would likely lose potential customers, have little to no customer interaction, and would face difficulties in building trust between their company and the customer. This is why it is important to remember that design matters!
People will judge a business based on how the website appeals to them within seconds. Web developers are keen on finding new ways to improve things like user experience to help businesses attract new customers. Therefore, it should be standard practice for firms to spend a little extra when it comes to designing the User Interface (UI) since it helps reap more benefits in the long run. This article will dive into various UX (User Experience) design elements that can help small businesses attract new customers to their website through unique and creative website designs.
Critical Elements That Every Good Website Needs to Adopt
UI / UX designing has come a long way since the advent of websites in 1991. Webpage designing has evolved from using simple HTML tags for text-based content to high-quality animations using web development languages such as CSS3 and JavaScript to keep users on websites as long as possible.
Here is a list of essential design elements and trends that small businesses should employ in the 21st century:
Web Animations
Although criticized for its overuse, web animations are a great way to keep the user’s attention on a website as long as possible. They offer an element of engagement and communication that static websites fail to deliver effectively. Creative and well-executed web animations have the ability to convey a story about the brand. This story is what motivates the visitor to explore and navigate to other areas of the website.
However, while integrating web animations, developers should ensure that they fit into the overall user experience to increase interaction. People tend to find them annoying if they don’t provide any meaning to the website or fit the overall theme.
Responsive Hero Images
Another important feature of a good website design is how it focuses the user’s attention on the website’s central theme. Large and vivid hero images should be incorporated with with text and buttons overlaid. They help create a captivating visual experience that persuades the person to scroll down to read more.
The example to the right is a great example! It instantly tells the reader what the website is about and what products or services it sells. Using hero images is a valuable technique that encourages users to browse longer because and clearly shows the brand message. In addition, they are visually pleasing for the users.
Hamburger Menus
Have you ever wondered what those three horizontal lines at the top right or left of any website are called? They are called hamburger menus! They are very useful for developers who work to make navigation throughout the website easier for users. The hamburger menu is especially useful when users are in a hurry to go to a specific page.
When clicked upon, they show different options that can take the visitor directly to where they want to go. From the customer’s perspective, a hamburger menu provides a simpler user experience as any clutter from the traditional menu bar. They help free up space and help users find information in a much more efficient way.
Responsive Card Design
A unique and trendy aspect of website design is the card design. It groups together imagery and text in a way that prevents visitors from becoming visually overwhelmed with the information presented. Cards have bite-sized information and an overlay that allows users to pick and choose the information they want to process without reading through lots of text.
People can select which webpage they want to go to while the overall layout of the website stays organized. In addition, more businesses are implementing card designs with simple titles and images. They to inform readers what to can expect to read in a new tab if they click on one of the cards.
Dynamic Scrolling
One of the most interesting and creative features on any website is dynamic scrolling. This is where users are welcomed with information that is assisted by smooth animations to increase interactivity and readability. This feature is impressive due to its sheer simplicity. As the user scrolls the information is presented in such a way that prevents them from being overwhelmed by information. An action as simple as scrolling creates an element of participation, transition, and interaction. By combining different transitions on the website, companies can increase the time that people will spend on their website. The most popular technique is parallax scrolling. As the user scrolls the pace of the background slows down while the scrolling speed of the foreground gets quicker. The result creates an optical illusion that the website is three dimensional.
In conclusion…
While it is impossible to fit all the features mentioned in one website, it is recommended to incorporate at least one of the essential elements or design layouts in your business website. At Streamsoft Consulting, web developers pay careful attention to how websites appeal to the target audience by using layouts and elements that capture their eye. Designers at Streamsoft Consulting integrate creative designs that enhance user experience and give them the chance to interact with each individual element on the website separately. In addition, Streamsoft Consulting provides detailed SEO analysis services for small businesses to help them drive internet traffic towards their business website. All these factors together have shown how they can exceed a customer’s expectations. So now, let Streamsoft Consulting help you exceed your customers’ expectations, by developing the best website for your business.
