Keyword Research : Grow Your Medical and Dental Practice
Are you having a hard time growing your medical or dental practice? Have you tried capitalizing on keyword research? If you haven’t then this article is perfect for you! In it we outline the process and importance of keyword research to help your practice flourish.
Thankfully, with the research and development of the twenty-first century, great advancements have been made within the business industry. Specifically, within the medical and dental industries. A practice’s success is often predicated on having a comprehensive understanding of these advancements.
One such example is understanding the keyword research process. This is where businesses learn what their clients search for online to specialize their site pages for these key topics. This occurs when businesses find and analyze search items that their target audience use in search engines. These search items are used for search engine optimization (SEO), marketing, and other related purposes.
While it may seem like a daunting task, simply defining your practice will give you a great foundation moving forward. From this frame of mind, it will be easier to go through the keyword research process; once it’s streamlined, you’ll be able to determine which keywords will reach your target audience the best. Therefore, Knowing your practice’s keywords and the keywords commonly searched for by customers will help you streamline decisions in all areas like marketing and branding.
In addition, Various procedures and processes are available for performing effective keyword research. While each type typically has a unique goal in mind, here are some of the universal steps to find success with keyword research:
• Identify your mission
⁃ A mission helps you define the overall purpose of your medical or dental practice. Having a clear view of what you want your practice to achieve will help you identify meaningful keywords to incorporate. This mission should include the overarching goals of the practice and reach the needs and wants of customers.
⁃ Communicating with your patients on a deeper level will provide both parties with a unique perspective on the services provided. Knowing what potential consumers want and need will undoubtedly help you cater to them in a way that helps your practice grow.
• Create a list of keywords
Potential customers are often very particular about what they want to research. Therefore, medical and dental professionals must consider their customers mindset before their own. This includes things like what a customer wants, likes, and the verbiage they use. Once a business has a good grasp on how their customers perform online searches, it will be easier to begin creating lists of common keywords that fit the industry. Here are some steps you’ll need in the process:
• Uncover search intent
Potential clients have different ideas on what to look for. Their search intent is the reason they are online performing a search. Knowing the search intent of clients will help you not only find specific keywords but even relevant or connected queries. Being aware of these insights will give you relevant content on how you can grow your practice.
• Create an intent driven content strategy
There are different types of search intent, and each has its own content strategy. Knowing what kind of search intent, you are pursuing is a crucial step in crafting your overall strategy.
• Keep an eye on the competitors
Keeping an eye on your competitors is essential. Considering your competitors’ ranking and what keywords lead to their sites will provide you with valuable insights into delivering more relevant information on your potential customers’ want and need without competing with other practices for ranks.
• Finding related key phrases
Utilizing SEO tools gives you more in-depth information about your related key phrases. Specifically, with Yoast SEO, medical and dental practices can easily find their related key phrases with just a single click. They gather data that allows you to see trends about your keywords and phrases such as the relative the search volume.
• Creating landing pages for the keywords
Including landing pages for your keywords is a great way to present the information to customers in an appealing and effective way. By using keywords to directly lead customers to pages about your services that meet their needs you will be more likely to capture their attention.
• Incorporate active relationships between other resources in the medical field
Having relationships with other internal pages or external websites can significantly help your practice. When seeing links to your practice in other areas, customers will come into contact with your practice more often and are more likely to utilize your services. This is also why having multiple landing pages for different keywords can be useful. Take note that though that it is important to optimize each page for a different keyword so your pages do not end up competing for a high rank.
• Integrate new keywords into your medical or dental practice
Just like with any knowledge or skills, simply having them doesn’t change anything. Learning how to integrate your new keywords into your practice is what will set you up for success. As we’ve mentioned, using keywords that link to different landing pages is helpful. From here you can use SEO strategies to integrate these keywords in your articles, website, and even in your advertisements. With basic SEO, practitioners can use the main keywords to help potential customers easily find them. It can also help their practice tank increase.
Overall, by utilizing keyword research you will not only take the next step towards helping your business grow but learn many skills along the way. In addition, Keyword research plays a significant role in SEO in many ways. Thus, by gaining a deeper understanding of the customers you are targeting, you can make sure your practice finds success.
What Streamsoft Does
Streamsoft is a digital healthcare marketing agency that offers different services to help companies grow. Our goal is to assist your business by helping you incorporate the tools you need to help your practice succeed. We excel in helping medical and dental practices integrate SEO and rank high in prominent search engines.
Throughout the journey, you will gain valuable insights and receive individualized help in tailoring your resources to your target customers. In Addition, Streamsoft will certainly help you reap the benefits of our SEO knowledge, maximize your time marketing on different platforms, and increase your presence in front of potential customers as you grow your practice.
