The Latest Trends in Perfecting the Customer Journey: SMS Payments
Are you having a difficult time managing customer transactions? If you are you aren’t alone, and we have a solution for you. With SMS payments, you can collect secure payments via text from nearly any client. It eliminates the hassle for both parties and helps increase the accessibility of your business in your target market.
The customer’s journey is based on the experiences and interactions they have with any given company or business. Therefore, By taking the customer’s journey into account, businesses are able to ensure that they are not missing out on valuable interactions with customers.
Taking time to understand the customer’s journey, new insights will help businesses deliver an optimized and personalized customer experiences. Overall, this leads to greater customer satisfaction and long-term loyalty.
In addition, learning how to manage each aspect of the customer’s journey is a key part in a business’s success. Each will find different things that work specifically for their business type. However, there is one that is central to all.
Regardless of the field or venture, every business relies on some sort of payment for products or services. Hence, one way you can improve the customer’s journey is to offer convenient payment options.
But first you need to understand why maintaining convenient payment methods is important. Let’s look here at some of the reasons why customers may not make a payment:
- 1- They don’t have the means to pay.
- 2- They lost their invoice.
- 3- They simply forgot to pay.
- 4- They may not have the right payment method.
- 5- There is a conflict with payment terms.
When looking at this list it becomes clear that convenience plays a big role. When giving customers convenient options, you will help them save time and effort, and even money in some cases. With the increasing incorporation of technology businesses can now leverage SMS payment options. This can set them apart from the competition.
Ways of setting up SMS payments
While convenience is a big factor, remaining secure needs to be the number one priority when it comes to business payment transactions. Offering SMS payments allows customers to take payments into their own control and only takes a few minutes. Here are the steps to set up an SMS payment system for your business:
1. Text-enable your business’ phone number
Before setting up SMS payments with the main business phone number it is important to make sure that it is text-enabled. Aside from using it for SMS payments, text-enabled numbers can be utilized for employee communication, customer support, and SMS marketing. The versatility and the ease of managing SMS messages from anywhere will be two key benefits for your business.
2. Choose an SMS provider
Selecting the right SMS provider is essential for any business. At the very least, a good provider should offer a text-to-pay feature and allow you to initiate SMS marketing. In addition, by selecting the best provider for your needs you can efficiently cut business costs and reduce the time it takes to integrate the new system.
3. Follow instructions when setting up SMS payments
In order to properly set up SMS payment for your business, you should follow the SMS provider’s instructions. The provider will help you complete each step and will guide your business through the process. In general, choosing a suitable provider for you will also give you the best system provider. To get the best results it should blend with your customer relationship management program and easily export data to your accounting software.
4. Let your customer know
Before you finalize the transition to SMS payments, it is very important that you inform your customers. In order to avoid confusion or fear of fraud, letting your customers know that the shift is coming will give them time to ask any questions. Some basic forms of announcing the new payment options can be in-store announcements, email messaging, or promotion through your business’s website and social media.
- 5. Start using the system
After exploring your new system, go ahead and put it to use. You can send SMS payment links via text messages to secure your customers’ payment experience and utilize your customers’ preferred payment methods.
Overall, the SMS payment method is one of the latest trends for providing convenient and secure payment options. It helps businesses by reminding customers to make necessary payments and to pay on time. Integrating SMS payments are considered secured payments and will bring many benefits to your business and help in your continued development. SMS payments will save time and effort for both the business and its customers, and will allow the business to focus on perfecting the customer journey they offer.
What Streamsoft offers
Streamsoft offers digital marketing services to any business who wants to learn how to improve their processes and find new growth. They work tirelessly to help you maximize the online engagement and give you the tools you need to effectively manage your business online. Streamsoft services can help you integrate SMS payment services and learn how to incorporate SMS marketing once you are ready to take your business to the next level. Reach out today to learn more.