Outranking the Competition on Google
Outranking your competitors on Google can be challenging, but with the right tips and tricks included in this article you’ll be able to improve your business and your rank in no time.
How to Outrank Your Competition on Google
Without question, there are a lot of businesses that serve the same target audience. In fact, it is impossible to avoid competition with other businesses in your field due to the growing industry. Nearly all consumers follow the notion of seeking out the best in any given field simply because they have many options to choose from. The trick for any business is to consider what types of companies do customers prefer.
Beyond only considering customer preferences, it is important to outrank your competitors on Google. Holding a higher rank on search pages will give you a competitive advantage. Once you know how to outrank your competitors on Google you will be able to stand out and market to the clients you choose.
In addition, ranking high on Google will help you gain more website traffic. In turn, this will lead to overall growth for your business. According to Birdeye, it is important for businesses to be at the top of the search results since 81% of people search for things online before choosing which business to go to. Not only that, being the top search results on Google can bring in 10x more website clicks as compared to the results lower on the page. To help you learn how to outrank your competition on Google we have gathered these top tips from Steve Wiideman- CEO and Senior Seach Strategist.
Wiideman’s Top 6 Tips to Outrank Anyone on Google
1. Update your Google Business Profile
There are four essential pillars that can make your Google business profile outrank the competition. To establish the first pillar, make sure that your Google business profile is up-to-date and has clear contact information. The second pillar is built when your links send your customers to the right page on your website. The first thing any customer should see on your website is something that makes them want to stay. When you develop the third pillar you will have the ability to be well known across multiple target audiences. To optimize your reach, you can partner up with local businesses to increase your word-of-mouth marketing and website traffic. The fourth pillar is what will solidify your presence in your local community. You must maintain the online reputation for your business through reviews and good customer service so that users will continue to choose your business time and time again.
2. Identify “how” users are searching on Google
Knowing how your customers go about searching for products and services on Google is vital. Once you know this, you can create comprehensive content based on the different keywords or phrases that your customers use in their search. In addition, you should also consider the types of websites that your customers visit. You can increase your off-site visibility by working to increase the number of external sites that include links to your website. External links to your site will also help increase your brand identity, credibility, and website traffic.
3. Make a roadmap
Having a clear roadmap can help you give you an advantage over your competitors. Your roadmap will serve as the step by step guide you use to outrank your competitors on Google. Here is Wiideman’s 5 Step Roadmap:
Step 1. Start with a technical audit to look at important criteria. By making sure that you have a unique link version you will be able to avoid confusing consumers with pop-ups on your website.
Step 2. Research keywords to learn how topics of interest are talked about in your area. As a result, you will be able to cater directly to the customers that you want and increase the traffic to your website.
Step 3. Develop a content strategy so that you can continue to produce good content that engages users and encourages them to visit your website.
Step 4. Off-site visibility can be increased by working with different businesses in your area and can help you create a network of external links to help you grow.
Step 5. Use analytics to help you create goals by setting your KPIs. Your end goal and the specific keywords you use should work together to increase your website traffic.
4. Use public events to create off-site visibility
You might not know why off-site showcasing is important, but the secret is that it is a smart strategy of utilizing your network to increase your brand awareness. Working with your community can also help your business increase its organic rankings. By improving your public relations and connections with other local businesses you will help your business quickly outrank your competitors simply because your brand name and website link will be more accessible.
5. Use SEO support to continue learn more
Implementing SEO in your business will only help if you learn how to utilize it well. In other words, learning the basics and utilizing SEO support is critical in the process of using it to help your business stand out. SEO support will help guide you on how to properly utilize various SEO tools and services that can offer the best advantage for your business.
6. Invest in a powerful all-in-one platform
When you are choosing a platform there are many options to consider. Having a simple platform may be cheaper but investing in an all-in-one platform will help you effectively cater directly to your customers. Additionally, you should seek out a platform that helps you easily manage your business profile and your website.
How can Streamsoft help you?
Streamsoft is recognized as the top SEO agency in Texas due to its outstanding expertise. In other words, they’ve mastered how to help clients integrate SEO to develop strategic content and enhance any company’s credibility. Streamsoft continually serves different medical and dental practitioners, helping to generate growth through SEO and many other adaptive measures. What would results like this do for your business? If you’re intrigued and what to learn more contact them today. Streamsoft’s team of SEO experts are ready to consult with you today to help you outrank even your toughest competitors.
