8 Simple SEO Tips to Help Medical and Dental Practices to Rank on Google
Utilizing SEO for your medical and dental practice can help you rank on Google to give your practice an edge and generate the most visits for your website. These are 8 simple SEO tips from Birdeye, that will help your practice rank on Google.
Design Rush recently recognized Streamsoft as the Top SEO agency in Texas because of its expertise in utilizing SEO. As a leading expert in the field, Streamsoft has helped numerous medical and dental practices increase their website’s traffic through SEO.
SEO, which stands for Search Engine Optimization, is vital for boosting your sales and network by helping your website to rank on the first page of Google. Essentially it can help put your medical or dental practice on the map. In other words, SEO allows you to attract more potential patients to your website and highlight the key services that you offer.
Knowing how to utilize SEO well is vital in working to rank your business on Google which is key in marketing to the consumers who primarily search for businesses online. In fact, according to Birdeye, 81% of consumers prefer searching online first before visiting a store. It is a way for consumers to know more about the business and what they are looking for.
In addition, only 25% of internet users ever visit the second page of Google. This is why it is critical to know what SEO is and how to incorporate it into your website to rank on the first page of Google. Overall, it will help you generate more website traffic and customers for your practice in the long run.
8 SEO Tips to Rank on Google
1. Create a comprehensive Google Business Profile
Every business needs to utilize their Google Business Profile- even medical clinics. Google Business Profile is a free listing tool where you can add information about your practice and list any services you offer in order to boost your online visibility. This listing profile lets Google and users know what you do as a local business or medical practice. To help your practice rank on Google you will need to give as much information as possible to share with your audience.
Simply getting this profile set up is the first step in creating a presence at the top of Google searches. After everything is set you can begin optimizing your Google Business Profile for your medical practice to make the most of your listing in your local area. Setting up your Google Business Profile takes time, but it is one of the key ways to perform the best on Google.
2. Properly connect your Google Business Profile
After creating a comprehensive Google Business Profile, the next step is to connect your Google Business Profile to your website. Don’t worry- all it takes is a few easy clicks. If your practice has many locations then you need to set up a Google Business Profile for each location so Google knows how to rank your website. As a result, by creating a comprehensive website page you will be able to rank at every location in your practice.
3. Be specific on your website
Being specific in your website will give you an advantage in ranking your website on Google’s first page. Even if they have multiple locations, medical practices must be precise when putting their information on Google. Users in different areas search with very specific keywords in Google. This is why it is also important that your website’s landing page is well crafted for your specific target market.
4. Ensure your citations are correct
When it comes to your website content, proper citations can be easily overlooked. That is why you need to make sure that all of your information is correct. Every company requires a citation that includes your name, address, phone number, and a link to your website. In short, Google wants to make sure that the information on your website matches the information on your Google Business Profile. Having matching information makes it easier for Google to trust you and rank you higher than your competitors.
5. Create relevant content
If you create content that responds to your users’ questions and problems, Google is far more likely to display your page higher in their search results. Since Google adds and removes your related services based on the content you write, it is important to use your content wisely to help your website rank higher on Google.
6. Find creative ways to curate content
After you write relevant content on your website you find ways to be more creative. You could convert your articles into audio or video, or find other ways to help your content remain relevant. Birdeye also noted that using audio formats to answer questions will also help increase the content Google can use to rank your site. Even though it’s challenging, knowing how to curate the best medical practice content will help you stand out online.
7. Add photos to your website and Google profile
Implementing different SEO strategies include things like adding photos that will link to your website when users click on them. Google and potential patients often use photos to decide whether or not to click on a link to your website. Therefore, having more engaging photos will increase the overall traffic flow to your website.
Having photos on your website and especially on your Google profile builds trust for your patients. Images act as proof of how you offer your services to your patients. According to Birdeye, having 100 or more photos on your website can increase your calls, direction requests, and website clicks. Having photos on you site is also beneficial in helping your patients recognize your practice easily.
8. Establish a robust review management system
A review management system is a tool that reminds the customer to leave a review. Potential patients almost always look at reviews before they reach out to your practice for services.
What can Streamsoft Offer?
Streamsoft offers extensive SEO services that can help your patients recognize your medical and dental practice. Every healthcare practice should prioritize SEO since it can help expand how many patients you reach online.
Streamsoft takes pride in our extensive research, where we offer individualized SEO techniques in what we implement for your practice’s website. Streamsoft maximizes your website results by evaluating the competition, finding the right keywords, and using the right site structure. After, Streamsoft carefully implements the necessary approach for your website to have the best user experience, increase visibility, and build credibility that will highlight your medical or dental practice. Lastly, Streamsoft relies on measurable results by continuing to analyze and monitor the implemented techniques on your website to hone and improve the SEO process that is specifically catered to your practice.
What are you waiting for? Consult with Streamsoft now to utilize the best SEO for your practice. Streamsoft will help boost your identity and build trust with your patients. Not only that, Streamsoft will make sure that you will rank on Google with our high-end services.
