Using Social Media to Bring More Patients to your Medical or Dental Practice
Taking advantage of social media for your medical and dental practice can give your practice an edge over other competitors. It will help you reach more patients and even make your practice stand out globally.
Social media is the most widespread way for people to connect with friends and share daily experiences. It is also a great platform for people to connect with others in a public manner. Additionally, social media has also allowed users to share posts with the public and gain publicity. When other users scroll through various feeds, they stumble upon new content and the exposure grows from there. This has big implications for the marketing aspects and plans for any form of business. Statistics show that over 3.78 billion people use social media when looking for services or products they need. With this in mind, now over 50% of businesses use social media marketing tactics to increase their sales.
It is common knowledge that doctors believe that prevention is often better than a cure. It means that being aware and taking precautions can help prevent illnesses or injuries that take longer to cure. Recently, social media has proven to be an effective tool for doctors to use to help teach their clients new prevention measures. These benefits also help practices reach more patients and increase sales of service.
Benefits of using social media for medical practitioners in building their practice
Social media has multiple marketing advantages that can give your practice a headstart. But before we get into the steps, let’s cover why you should invest in social media. Frist and likely one of the most important, social media platforms are free to use. Aside from this, it can show that your practice is committed to providing the best possible care for its patients. It also is a great way to share health-related content with the community. Specific social media platforms also offer management tools for your business. These features include things like: direct communication with current and potential clients, and posts or videos about products and services.
Steps in building an online presence on social media
When creating an online presence on social media, use these steps to boost your medical practice and reach more patients.
1. Set your goals and choose your platforms
It is important to be clear about the goals you set for your social media marketing. This will help you create a specific flow or process so that you are not overwhelmed with the various platforms. Having a particular goal will also help you choose the right types of platforms for your practice and your patients.
There are a lot of platforms that you can utilize to accomplish different goals. For example, if you want to be perceived as a thoughtful leader, or connect to with other industries, engaging on LinkedIn is a smart choice. Facebook, on the other hand, is a great platform for acquiring new patients. In addition, utilizing Google+ is helpful for businesses since it can boost your SEO, and can help potential followers view your brand as more professional.
2. Research your target audience
Knowing your specific target audience before marketing your medical practice is essential to understand how to address your audience. It will also help you tailor your posts to them specifically.
3. Always bring value to your community
Adding value on social media can take on many forms. You can share information or tips on different prevention measures, advocate for underserved populations, or even hold fundraisers. By bringing value to your patients, you will create a good and trustworthy reputation for your practice. It will also give your target audience a reason to use your services.
4. Be timely and consistent
On social media, timing is very important. By knowing the best times to post, you will be able to increase the number of people it reaches. Being consistent is also important when it comes to your theme and how you market your brand. This is what allows people to remember and choose your products or services over someone else.
5. Encourage Reviews
Having online reviews help new patients trust your services, raising your brand awareness to more audiences. They can also boost your SEO, which will help bring more patients into your practice. Online reviews help new patients get an idea about what kinds of services you offer and the quality of how you treat your clients.
How can Streamsoft help build a strong media presence and reach their target market?
Streamsoft is a healthcare digital marketing agency that offers different marketing services. No matter the area, Streamsoft’s primary goal is to help your practice become a top result for your audience’s searches in order to help your practice grow. Throughout the process, your website and social media will become more credible and tailored to increase the interest of new patients. Collaborating with Streamsoft will help you maximize your resources on social media platforms and generate the benefits of their SEO services. Streamsoft will unlock your practice’s SEO and social media potential to increase your client’s awareness of your medical practice and make your practice the most searched for by potential patients.
