How Geofencing Marketing Works for Healthcare Practices
The geofencing advertising approach allows you to connect with mobile users within a specific geographic area. Its technology relies on local identifiers such as Wi-Fi, Bluetooth, and GPS networks to create a virtual space or a geofence. Such location-based technology is compatible with 92% of smartphones, which can help you create more opportunities to reach and connect with your audience. You can promote your practice specifically to patients near you or your designated geofence by using these marketing strategies.
- Persuasive CTA: Creating a compelling Call to Action (CTA) for your advertising campaign will attract more patients to click on your ad. This is why it is crucial to avoid making a confusing CTA. Using a confusing CTA would hinder your overall goal of helping your patients locate your clinic immediately.
- Appropriate Geofence Size: A large geofence may seem better, but it can be counterproductive. For instance, if your geofence includes a 45-minute drive, patients are less likely to choose your clinic. Thus, smaller geofences can result in more effective results.
- Geofence Location: Location is the center of geofencing marketing, so it is vital to set your virtual marketing space in the right spot. Ensure your geofence is where your target audience is to capture potential leads.
- Localized Ads: Maximize the use of your analytics from geofencing technologies by actively optimizing your campaign to fit your patients’ needs. Monitor your performance and identify the bottlenecks in your existing strategies.
Geofencing marketing can help improve patient satisfaction, boost traffic, and drive growth for your practice. It enhances your practice’s visibility and provides data that can be used to better understand your audience. With that said, it is crucial to understand the process of geofencing marketing to know what steps to take for your practice. Streamsoft‘s expert team can consult with you to offer results-driven solutions to help you steer through the process. Contact us to learn more about what you can do for your practice.
